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A defining, strong-hold cream ideal for short- to medium-length hair. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Hold- Straightening and Smoothing Key Benefits: - Provides strong, lasting hold- Maintains softness, without weighting down strands- Leaves a matte finish. What Else You Need to Know: Inspired by the Japanese art of minimalism, umou-'feather' in Japanese-is a hold cream ideal for short- to medium-length hair. It provides smoothness and subtle natural shine for polished, controlled looks and slick-backed styles.