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BEST FOR: All Hair Types WHAT IT IS Cleanse your hair with a mild shampoo that helps soften and add shine. This gentle shampoo with Coconut Oil and Amino Acids effectively helps to add body and fullness. WHAT IT'S GOOD FOR Cleanses and softens hair while helping to add volume Creates a delightful, creamy lather for a delightful shampoo experience Formulated with Amino Acids, Hydrolyzed Wheat Proteins and Pure Coconut Oil For all hair types A customer favorite DID YOU KNOW? Coconut Oil is derived from the Coconut Tree, known as the tree of life. Used in Ayurvedic medicine for over 4,000 years, Coconut Oil is rich in fatty acids and known to nourish, hydrate and soften.